CHINESE What's Going On: November 3, 2008

Edward Short
Chinese Sr. Producer

Programs on the Chinese Service of KNLS combine secular material with Biblical insight in a way that elicits the interest of non-believers.  We try to show listeners the beauty of the gospel and the value of Christianity—especially those who have not heard the gospel or who, for one reason or another, have some prejudice against it.  I call this giving them what they want so they will stay around and hear what we know they need—sort of the radio equivalent of serving Kool Aid at VBS.  This is not to say however that we do not present the gospel in a very straightforward way in some of our segments.  Indeed, one of my favorite scriptures is 2 Corinthians 4:2:  “We have renounced disgraceful, underhanded ways; we refuse to practice cunning or to tamper with God’s word, but by the open statement of the truth we would commend ourselves to every man’s conscience in the sight of God” (RSV).  I mention this because our staff has completed the translation of the book What Is Christianity? by Joel Stephen Williams.  Dr. Williams not only invited World Christian Broadcasting to translate his excellent book, he even assigned the copyright of the Chinese translation to World Christian Broadcasting.  What Is Christianity? is written in short segments, ideally suited for the type of programming we do on KNLS.  Our Chinese host, Ed Ho, has already begun using this book on the air, and we believe it will be an interesting and helpful introduction to Christianity for our audience.  Thank you, Steve!

In September, the newspapers announced a problem in China—that the powdered milk supply was tainted with poisonous melamine.  Some 54,000 babies and children were hospitalized and at least four died.  How were we as a Christian radio station to react to this situation?  After some deliberation, we decided not to speak negatively of the milk supply train and powdered milk companies—as the investigation was on-going.  We decided instead to approach the subject from a positive and Biblically-oriented perspective.  Rather than condemning the contaminated powdered milk, we aired segments that lauded, explained and encouraged breastfeeding!   Following the lead of the West, plus the fact that Chinese women are expected to hold a paying job, breastfeeding has lost popularity in recent years in China.  But now, KNLS radio and our website alike provide positive information about breastfeeding and we encourage new mothers to adopt the practice.  Not only does it give the baby a more nutritious meal, it also is an automatic deterrent to poison in baby’s formula!

Andy Baker, Vice President - Development      World Christian Broadcasting
605 Bradley Court, Franklin, Tennessee 37067, TEL: 615-371-8707      info@worldchristian.org

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